Creative Copywriter
An idea to hijack a popular Facebook app with a powerful twist. The results exceeded all targets. 2,800,000 impressions. Over 600k views. Over 1k shares. Over 2k social interactions. And an award for best use in creativity at the media awards 2017. But above all, the number of road deaths (at time of writing) was down from the same time the year before (this was part of a wider campaign). A real success story.